In a crazy content era where content saturation is the norm, it’s easy to assume that longer, more “comprehensive” articles always have the upper hand in search engine rankings. Yet, one recent example from iContentMaker.com turned that assumption on its head, as a thoughtfully crafted 500-word article on cryptocurrency outranked over 1 million other articles on the same topic. The secret? Authenticity, creativity, user engagement, and a touch of smart funneling.
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